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Saturday, May 16, 2009
Make Money Online: What Is Adsense
Google Adsense is a program which offers website owners the chance to earn passive income through their website or blog. By participating in the program, the website owner allows Google to place ads on their website that are related to the content found on the site.
These ads are then seen by the website’s visitors and when one of them clicks on these ads, the website owner receives a commission. The amount received may also be based on how many times that ad was seen on a per-thousand-impressions basis.
While setting up an Adsense account is simple and easy to do, Adsense offers some tools for the website owners that are very advanced and can help the website owners generate higher profits.
In order to help the users know which ads are working the best for them and are generating the most income, Adsense allows the user to set up channels. This feature enables the Adsense user to assign a unique identifier either to a domain name, a specific URL, or even a particular type of ad unit.
When a website owner takes the time to decide what information means the most to them and then identify ways to track it, Google’s channel system can become an immediate and timely form of market research.
The user will be able to view reports that can suggest which type of ad boxes, colors, and more work best on pages featuring different content or even from different websites.
This information can be very helpful, especially if a website owner owns several websites, each catering to a different niche. Each niche may have different tastes. By identifying what type of Adsense ads attracts each type of target market, the website owner will be able to increase their Adsense revenue.
All of this testing and tracking can take some time to complete. It is possible to outsource this activity to a virtual assistant. Some VAs specialize in internet marketing; they may have a lot of experience in this field and can be a source of great information for you.
Of course, Google offers tutorials on how to make the most of channels and how website owners can maximize their profits by using them. Other tutorials can also be found on the web.
The final results won’t come in overnight, but over some time, a pattern can develop which will make it clear what type of ads attract the most users on each site.
Dont Forget To Post Comments Bcoz Its Necessary For me...
These ads are then seen by the website’s visitors and when one of them clicks on these ads, the website owner receives a commission. The amount received may also be based on how many times that ad was seen on a per-thousand-impressions basis.
While setting up an Adsense account is simple and easy to do, Adsense offers some tools for the website owners that are very advanced and can help the website owners generate higher profits.
In order to help the users know which ads are working the best for them and are generating the most income, Adsense allows the user to set up channels. This feature enables the Adsense user to assign a unique identifier either to a domain name, a specific URL, or even a particular type of ad unit.
When a website owner takes the time to decide what information means the most to them and then identify ways to track it, Google’s channel system can become an immediate and timely form of market research.
The user will be able to view reports that can suggest which type of ad boxes, colors, and more work best on pages featuring different content or even from different websites.
This information can be very helpful, especially if a website owner owns several websites, each catering to a different niche. Each niche may have different tastes. By identifying what type of Adsense ads attracts each type of target market, the website owner will be able to increase their Adsense revenue.
All of this testing and tracking can take some time to complete. It is possible to outsource this activity to a virtual assistant. Some VAs specialize in internet marketing; they may have a lot of experience in this field and can be a source of great information for you.
Of course, Google offers tutorials on how to make the most of channels and how website owners can maximize their profits by using them. Other tutorials can also be found on the web.
The final results won’t come in overnight, but over some time, a pattern can develop which will make it clear what type of ads attract the most users on each site.
Dont Forget To Post Comments Bcoz Its Necessary For me...
Thursday, May 14, 2009
Make Money Online : How To Get Traffic
This is easily the most asked question I get. Today I am going to reveal my system and if you're serious about marketing online you will go get a cup of coffee, turn off your cell phone and take a few notes. Before I start I want you to read a letter I got yesterday from one of my readers who wants to know how I get an insane amount of articles downloaded on the article directories I use. I'm posting the letter because it relates directly to how I get traffic.
I have noticed that you are one of the most downloaded authors on several article directories I use. I have been posting articles for ages and I usually get 50 - 100 downloads per article and usually a lot less. You get 1000's of downloads and if you don't mind me asking, how do you do this? I promise to keep this to myself and only ask because you seem genuine about helping people online. If I can do anything in return just ask. Thanks in advance.Jeff N.New ZealandJeff is not the first person to ask and I have held off answering this until now because let's face it - this is one of those things that internet marketers tend to keep quite about. Traffic is the most important part of an online business - no traffic = no sales.
Quite frankly I have kept quiet because I don't want competition and until a few months ago I wouldn't have dreamed of telling others how I do things. I now have a secret weapon that has made the point moot because I know most people who read this will not do what I do. You will do half of my system (the free part) which does work on it's own but not the half that costs a few bucks and sends me traffic in hordes.Before we go any farther I want you to check out one of the article directories I use just to see my results so that you know I'm not blowing smoke up your kiester.Here is my home page at GoArticles.
(It opens in a new tab or window as do all the links on this page)
You will notice a steady increase in downloads since I started using the site. I have several homepages all under different names each corresponding to different niches I'm involved in. I use several different article directories and the results are similar in all of them. I won't show you the niche articles because they are my bread and butter and I have enough competition in them already. How to Get TrafficStep One.
This costs nothing and will bring you a decent amount of traffic on its own.I have said this before and I will say this again... Write an article. Optimize the article for the keyword you want targeted. Now write a second article - different content but with the same subject and same keywords. Post one article on your blog or website. Post the second article on any of the following sites with a link back to your main article on your site
Article Directories like GoArticles or Ezine Articles.If you are really ambitious then write several different articles and post one to each of the sites listed above. This will only increase your traffic.OK, I have left out a few steps.You have to sign up to these sites. They are all free to join.Yahoo AnswersWith Yahoo Answers you need two accounts under different names. The first account you use to post questions if you can't find one already posted that applies to your keyword. Example - "Has Anyone heard about Project Payday?"The second account is used to answer your own question. This is where you post your second article (with the link to your site ). This article shouldn't look like an article so modify it to look like an answer to someone's question and give just enough info to get the reader to click your link in order to find out more.
Note: I have simplified this greatly and I recommend that you download this free report. How To Make Money With Yahoo Answers This will explain what to do and how to do it. Yahoo answers has a lot of readers and if you give the best answer to a question you will get a fair amount of traffic. Better yet - Google loves Yahoo Answers and tends to rank it high in the search engine results pages (SERP's), usually on the first page which will get you more traffic when people are searching for your keyword.In effect you aren't trying to get your site listed high in the SERP's but rather you use a site that does get high listings by placing your link on it for all to see.
Like this: What do you think about "Project Payday"? Google Project Payday and look at who sits in the third position on page 1. That's right -
Yahoo Answers.
If you go down to the ninth position you will see my blog and the second spot is occupied by a forum "whydowork.com" which also has a link to my site in the thread on Project Payday. Ultimately anyone looking for info on this program has a 3 in 10 chance of finding my blog on page 1 of the Google results.
This is how you get traffic.Some additional benefits.
Yahoo Answers has a PageRank of 9. That's huge. The page your answer is on won't have a PR but it is linked to the PR9 homepage which means that the search engine bots will find your page instantly. This is because they crawl the home page hundreds of times daily and follow all the links on it thereby indexing everything daily - including your page which links to your site. This is how you can get a new blog or website indexed immediately. (Write that down) SquidooJoin up and start a lens (your page) optimized for your keyword or in simple terms post your second article (with a link pointing to your blog or website) on your Squidoo page. Squidoo has a PageRank of 6 and is also highly ranked by the search engines.
Squidoo
Once again you will find the Squidoo page ranked high for your keyword in the SERP's and anyone clicking on it will be directed back to your site. This will also get you indexed fast.I won't show you my Squidoo pages as they point to my niche sites but you have no doubt seen lots of high ranking Squidoo pages in the SERP's and know how effective they are at ranking high.
Netscape
You'll notice that there is a "Submit to Netscape" ( OK some genius has changed the name to "propeller"... sheesh.) link at the bottom of this post. I regularly submit my posts to it. Like Yahoo Answers and Squidoo, Netscape gets high rankings in the SERP's. After posting your article in your blog submit it to netscape and see what happens. Don't be surprised if you start receiving traffic from the search engines from people who click on the Netscape post.This also works for lots of the social bookmarking sites as well (digg, delicious, facebook etc) but Netscape is by far the best ranking site of the bunch. Keep in mind that you should avoid spammy articles or sales pitches when submitting to Netscape. Write your posts as news or information pieces to get the results you want.
Article Submission Directories.There are a lot of article submission sites but stick with GoArticles or Ezine Articles as they rank best in the search engines.Google Instant Money Vault Google ranks the GoArticles post number 2 on page one.
Click on it and it takes you to my article. How much traffic has this brought me? Go back to the top of this page and check out my GoArticles homepage - I'll save you time - it's been downloaded (viewed) over 4800 times as of this writing. I posted the article in May and it still brings me 20 - 30 visitors a day.Notice as well the there is an Ezine Article post in the number 7 spot on Google's page 1.
My blog isn't anywhere to be seen for this term and yet I get lots of traffic for it.As I said earlier - it's easier to get a link on high ranking sites for your keywords than it is to get your own site or blog ranked high. You don't need a high PR or lots of backlinks to get traffic.
You just need to get a few well placed links on those sites that always rank high in the SERP's. While there are lots of sites like the ones I have mentioned I have found that these 5 tend to produce the best results. Keep in mind that the examples I have shown are for highly competitive keywords in a highly competitive niche ie. Internet Marketing and I have managed to do quite well.
Now if I could show you the results of my less competitive niche sites you would be astounded. In almost every case I have the top spot on Google for my primary keywords using these third party sites. I don't have to spend time getting backlinks, working on SEO or even creating lots of pages on my sites. I simply write a few articles and get them on the right pages and let the third party sites do all the work and wait for the traffic.
The best part is that if you pick popular topics you will keep getting traffic for something you did months ago. The Project Payday post on Yahoo Answers took me 10 minutes to do over 7 months ago and I still get 50 or more visitors a day from it. Yes... it is that easy.
One last thing before I move on to Part Two. I didn't give an example for Netscape above as I wanted to save that for last. Google Backlink Solutions
As of this writing this blog occupies positions 3 and 4 while Netscape holds down spots 6 and 8, GoArticles has position 9 and another third party site - Google Groups - holds down the 7th spot. This means that 6 of the 10 spots on page 1 all point directly or indirectly back to my blog. How sweet is that? I wanted to leave this example for last because I used Backlink Solutions to accomplish this 6 out of 10 listing. This is the secret weapon I mentioned above.Part Two Backlink Solutions
(Note: This is an affiliate link - you can either give me a commission or give all the money to the site - unlike clickbank you can't get an affiliate ID until after you join. Since you can't save any money I have no problem adding my link. The choice is yours if you would rather give all your money to the owners. The program has added new High PR blogs to the system as of Jan 2008 and I am recommending them again.)
OK,
before reading any farther I want to mention that this will cost you a monthly membership to Backlink Solutions. If you don't have the money don't panic. You can achieve everything I have shown you above just by doing what I showed you and it costs nothing. The one exception is the results for the keyword search for Backlink Solutions.
To get so many links on the first page of Google I submitted my articles as outlined above and then took things a bit farther - I posted several links to all of those pages listed
(My Blog, Netscape, Google Groups and GoArticles) from my PR5 and PR4 blogs at Backlink Solutions. Let me explain this. ( If you are not familiar with Backlink Solutions see my previous posts here)Basically I added juice to these already high PR third party sites by giving their low PR page (containing my article and link) a boost by linking to them from several high PR blogs that contained the proper anchor text ie. "Backlink Solutions".
In essence I made sure that Google would rank all these third party sites high because several other high ranking sites had backlinks to the articles contained on their pages. How effective is this technique. Well aside from all the page 1 spots on Google go back and check how many times my article has been downloaded on GoArticles (over 30,000 times).
A huge increase to say the least.This my friends is how to get serious traffic.I can't stress this enough - if you are serious about making some real money on the net then do what I have outlined in Part 1 and when you are ready to move to the next step sign up with Backlink Solutions and start collecting the most useful links.
I wanted to mention another technique I use but as this post is getting epic I think I will wait till next time. You have enough to get started with at the moment so take my advice - start writing articles.
Dont Forget To Post Comments Bcoz Its Necessary For Me
Make Money Online : Common Bloggings Mistakes
I am currently on a little golfing vacation and this time I brought along the old laptop in order to catch up on a backlog of emails I've received. My golfing really sucks but I have managed to put a good dint in my "to do" email list. While answering your questions and reviewing the blogs my readers have asked me to look at I have compiled a small list of things that many of you are a bit confused about.The number one question is always about traffic.
Why aren't you getting any? Let me sum this up with one question. When you started your blogs who were you hoping to attract? Let me put it this way. You start a blog about the trials and tribulations of making money online as a work at home mom and call your blog "My Life Online". (I made that up) The problem with this is that there is no way the search engines can categorize your site for your niche. Your blog title is the primary keyword(s) used by the search engines in deciding what your blog is about.
Next in importance is your blog description and then comes your post title and finally your header titles.Sure you can call your blog "My Life Online" or "Bob's Blog" and still get relevant traffic if you keep using your primary keywords throughout the rest of your pages but this is making things a lot harder than it has to be. Google will figure out what you are about eventually but you will find it hard getting to the top of the rankings if your primary keyword isn't in your Title. Yes, John Chow dot Com made it to number one for the term "Make Money Online" but this is the exception rather than the rule and he did it by garnering an insane amount of backlinks optimized for his keywords.
He also went too far and got himself Google bombed right off the front page in the end but that is another story. Make it easy for the search engines... use your main keyword in your blog title. If available you should also try and include your main keyword in your URL as well or some variation of it. The bots that crawl your pages start at the top left corner and work down to the bottom right. Do not put anything irrelevant in the top left portion of your page as this is what is used to categorize your page for both indexing and adsense ads. Let me explain this further as it is very important and even experienced marketers don't seem to understand this.Google will index your page using your blog title followed by the first line of html text it sees. Make sure the first line of text is your page title.
Make sure your page title contains the keyword you are trying to get traffic for. Make sure your page title is alluring enough to get people to visit as this is what they are presented in the SERP's. (Search Engine Results Pages) This may seem obvious to you but I have critiqued a number of blogs lately that have started their posts with sentences like "Thank you for coming to my site" or "Welcome to my blog" or "Part 2 in my continuing journey online". This is what gets indexed and people searching on the engines are not likely to click on these sites as they won't have a clue as to what these sites are about.Your page Title and post title specifically is what Google uses to send you relevant adsense ads. If your blog is about cats and you use a post title like "Why dogs suck and cats don't" you will get ads for dogs, cats and pets in general.
This might be fine but if your readers are cat lovers you wont get the best ads available. The more you optimize your post title and post content the more Google optimizes the ads it sends you. I want to explain this in further detail as a lot of people don't understand adsense at all.Let's say you start a blog called "Cats" and your first post is titled "Why I love Cats". Wonderful.
Your post rambles on about all the reasons you love cats. So far you have told Google exactly what your blog is about and that your post is most likely about four legged cute little furry hairballs and not about a Broadway musical. You will get indexed for cats. You might get some traffic but not much. You will get adsense ads for cat related products... perhaps even for tickets to a musical.
The problem is that your ads will be low paying and your traffic will be browsers - people out for a sunday drive. Why? You are far too general in content and this is not how to attract readers or how to get the best paying adsense ads.You can use the blog title "Cats" but your post title must zero in on something specific about cats and then your post should expand on this theme. Try "Common Cat Diseases and Treatments" or "How to Maintain a Healthy Cat". By doing this you will draw a targeted audience and moreover you will get better targeted ads... ads that pay more and are more likely to be clicked on. Most marketers don't realize that Google rewards good quality sites with the best ads and sends low paying ads to poor content sites. The more optimized your posts are the more optimized your ads will be.The ads on this blog average about 35 cents a click and often produce 50 cents a click.
I have even had $1 a click days but this is usually when a beginner starts using adwords and bids way to high on keywords. They don't last long and learn an expensive lesson. Most of the marketers I know in the "make money online" racket are getting 3 cent clicks and the reason is simple. Home page optimization. Huh?
Your home page gets the bulk of your traffic. This is true for everyone and it tends to have the highest page rank. A blogs home page is different than a website's home page. Bloggers tend to post several posts on their home pages usually in snippet form with a link to the full article on a separate page. This looks good and gives the reader lots stuff to read. All in all this has become the norm for blogging and I don't disagree with the practice at all.
I don't do it though and this is why. The majority of ads clicked are on the home page and not on secondary pages. Why. People reading further into your blog have found what they are looking for and aren't clicking on ads. People on your homepage have not found what they wanted and click your ads in hopes of better luck elsewhere. Blogs that use several posts on their homepage aren't optimized for adsense - too many subjects and post titles - the content is varied because the page contains several different subjects and the Google bot doesn't know what the page is about specifically. The end result is that the page will receive general ads based on the overall content of the blog and this means low paying ads.
I only post one article per page including the home page. Each page is optimized around one subject and Google sends me the most relevant ads which also pay the most. The downside of this is that I don't get as many page views as regular bloggers but I do make more money from adsense. If you are skeptical just test this on your own blog. This blog makes an average of $8.83 a day with adsense and that is way more than most blogs. I have had a number of people ask me why I only use 1 post on my front page and this is why. It pays better.
Why aren't you getting any? Let me sum this up with one question. When you started your blogs who were you hoping to attract? Let me put it this way. You start a blog about the trials and tribulations of making money online as a work at home mom and call your blog "My Life Online". (I made that up) The problem with this is that there is no way the search engines can categorize your site for your niche. Your blog title is the primary keyword(s) used by the search engines in deciding what your blog is about.
Next in importance is your blog description and then comes your post title and finally your header titles.Sure you can call your blog "My Life Online" or "Bob's Blog" and still get relevant traffic if you keep using your primary keywords throughout the rest of your pages but this is making things a lot harder than it has to be. Google will figure out what you are about eventually but you will find it hard getting to the top of the rankings if your primary keyword isn't in your Title. Yes, John Chow dot Com made it to number one for the term "Make Money Online" but this is the exception rather than the rule and he did it by garnering an insane amount of backlinks optimized for his keywords.
He also went too far and got himself Google bombed right off the front page in the end but that is another story. Make it easy for the search engines... use your main keyword in your blog title. If available you should also try and include your main keyword in your URL as well or some variation of it. The bots that crawl your pages start at the top left corner and work down to the bottom right. Do not put anything irrelevant in the top left portion of your page as this is what is used to categorize your page for both indexing and adsense ads. Let me explain this further as it is very important and even experienced marketers don't seem to understand this.Google will index your page using your blog title followed by the first line of html text it sees. Make sure the first line of text is your page title.
Make sure your page title contains the keyword you are trying to get traffic for. Make sure your page title is alluring enough to get people to visit as this is what they are presented in the SERP's. (Search Engine Results Pages) This may seem obvious to you but I have critiqued a number of blogs lately that have started their posts with sentences like "Thank you for coming to my site" or "Welcome to my blog" or "Part 2 in my continuing journey online". This is what gets indexed and people searching on the engines are not likely to click on these sites as they won't have a clue as to what these sites are about.Your page Title and post title specifically is what Google uses to send you relevant adsense ads. If your blog is about cats and you use a post title like "Why dogs suck and cats don't" you will get ads for dogs, cats and pets in general.
This might be fine but if your readers are cat lovers you wont get the best ads available. The more you optimize your post title and post content the more Google optimizes the ads it sends you. I want to explain this in further detail as a lot of people don't understand adsense at all.Let's say you start a blog called "Cats" and your first post is titled "Why I love Cats". Wonderful.
Your post rambles on about all the reasons you love cats. So far you have told Google exactly what your blog is about and that your post is most likely about four legged cute little furry hairballs and not about a Broadway musical. You will get indexed for cats. You might get some traffic but not much. You will get adsense ads for cat related products... perhaps even for tickets to a musical.
The problem is that your ads will be low paying and your traffic will be browsers - people out for a sunday drive. Why? You are far too general in content and this is not how to attract readers or how to get the best paying adsense ads.You can use the blog title "Cats" but your post title must zero in on something specific about cats and then your post should expand on this theme. Try "Common Cat Diseases and Treatments" or "How to Maintain a Healthy Cat". By doing this you will draw a targeted audience and moreover you will get better targeted ads... ads that pay more and are more likely to be clicked on. Most marketers don't realize that Google rewards good quality sites with the best ads and sends low paying ads to poor content sites. The more optimized your posts are the more optimized your ads will be.The ads on this blog average about 35 cents a click and often produce 50 cents a click.
I have even had $1 a click days but this is usually when a beginner starts using adwords and bids way to high on keywords. They don't last long and learn an expensive lesson. Most of the marketers I know in the "make money online" racket are getting 3 cent clicks and the reason is simple. Home page optimization. Huh?
Your home page gets the bulk of your traffic. This is true for everyone and it tends to have the highest page rank. A blogs home page is different than a website's home page. Bloggers tend to post several posts on their home pages usually in snippet form with a link to the full article on a separate page. This looks good and gives the reader lots stuff to read. All in all this has become the norm for blogging and I don't disagree with the practice at all.
I don't do it though and this is why. The majority of ads clicked are on the home page and not on secondary pages. Why. People reading further into your blog have found what they are looking for and aren't clicking on ads. People on your homepage have not found what they wanted and click your ads in hopes of better luck elsewhere. Blogs that use several posts on their homepage aren't optimized for adsense - too many subjects and post titles - the content is varied because the page contains several different subjects and the Google bot doesn't know what the page is about specifically. The end result is that the page will receive general ads based on the overall content of the blog and this means low paying ads.
I only post one article per page including the home page. Each page is optimized around one subject and Google sends me the most relevant ads which also pay the most. The downside of this is that I don't get as many page views as regular bloggers but I do make more money from adsense. If you are skeptical just test this on your own blog. This blog makes an average of $8.83 a day with adsense and that is way more than most blogs. I have had a number of people ask me why I only use 1 post on my front page and this is why. It pays better.
Monday, May 11, 2009
Ways To Make Money Online
There are several lists with “ways to make money with a website” on the Internet, but none of them seem to be complete. That is why I decided to create this one. If you know a method that is not listed below, just let us know and we’ll update it.
Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se.
For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network.
The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!
1. PPC Advertising Networks
Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.
List of popular CPC advertising networks:
Google Adsense
Yahoo! Publisher Network (YPN)
BidVertiser
Chitika
Clicksor
2. CPM Advertising Networks
CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.
A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.
CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.
You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).
List of popular CPM advertising networks:
Casale Media
Burst Media
Value Click
Advertising.com
Tribal Fusion
Right Media
3. Direct Banner Advertising
Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.
The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.
Related links:
How to Find Advertisers for Your Website
Finding Advertisers for Your Blog
Direct Advertising Sales for Beginners
Openads Ad Server
OIO Publisher Ad Platform
4. Text Link Ads
After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.
Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.
The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.
Text link marketplaces and networks:
DigitalPoint Link Sales Forum
Text-Link-Ads
Text-Link-Brokers
TNX
LinkWorth
5. Affiliate Marketing
Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.
Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.
In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.
List of popular affiliate marketplaces and networks:
Commission Junction
ClickBank
Azoogle Ads
Link Share
Notice that ways to make money with a website are different from ways to make more money from it. Methods to increase your traffic or click-through rate will help you make more money, but they do not represent a method of making money per se.
For example, one could suggest that blending AdSense ads with the content is a way to make money from a website. In reality it’s not; it’s just a way to make more money by improving your ad click-through rate. The real monetization method behind it is a PPC ad network.
The list is divided into direct and indirect methods, and examples and links are provided for each point. Enjoy!
1. PPC Advertising Networks
Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.
The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).
The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.
List of popular CPC advertising networks:
Google Adsense
Yahoo! Publisher Network (YPN)
BidVertiser
Chitika
Clicksor
2. CPM Advertising Networks
CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions.
A blog that generates 100,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $100 monthly.
CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.
You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).
List of popular CPM advertising networks:
Casale Media
Burst Media
Value Click
Advertising.com
Tribal Fusion
Right Media
3. Direct Banner Advertising
Selling your own advertising space is one of the most lucrative monetization methods. First and foremost because it enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are the 728×90 leaderboard, the 120×600 skyscraper, the 300×250 rectangle and the 125×125 button.
The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.
Related links:
How to Find Advertisers for Your Website
Finding Advertisers for Your Blog
Direct Advertising Sales for Beginners
Openads Ad Server
OIO Publisher Ad Platform
4. Text Link Ads
After Google declared that sites selling text links without the nofollow tag would be penalized, this monetization method became less popular.
Many website owners are still using text links to monetize their sites, though, some using the nofollow tag and some not.
The advantage of this method is that it is not intrusive. One can sell text links directly through his website or use specialized networks like Text-Link-Ads and Text-Link-Brokers to automate the process.
Text link marketplaces and networks:
DigitalPoint Link Sales Forum
Text-Link-Ads
Text-Link-Brokers
TNX
LinkWorth
5. Affiliate Marketing
Affiliate marketing is a very popular practice on the Internet. Under this system you have a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission. Sometimes this type of advertising is also called CPA (cost per action) or CPL (cost per lead) based.
Affiliates can send potential customers to the merchant using several tools, from banners to text links and product reviews.
In order to find suitable affiliate programs you can turn to individual companies and publishers like Dreamhost and SEOBook, or join affiliate marketplaces and networks.
List of popular affiliate marketplaces and networks:
Commission Junction
ClickBank
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